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The company has named Very Peri, vibrant periwinkle with violet undertones, as its 2022 color of the year.

For its 2022 color of the year, global color authority Pantone has for the first time created a brand new shade: Very Peri, a reddish blue.

Say goodbye to Ultimate Gray and Illuminating! Very Peri has officially been announced as the Pantone Colour of the Year for 2022.

The 2022 COTY, Very Peri, is billed as embodying these transformative times. Critics say it's another example of the brand's unoriginality and clumsy wokeness. With the rise of an entire Color of the Year cottage industry accelerating, Pantone insists it's still the queen of color.

The colour picked by Pantone is named Very Peri and the gorgeous divas of Bollywood totally nailed the look.

2021 has been a transformative year as the world has invented new ways to interact, conduct business and live. What color could symbolize all that?

Very Peri, a 'dynamic periwinkle,' marks the first time for Pantone to create a new color for their 'Color of the Year'

A first in the 22-year history of the institute revealing their colour of the year, the new shade of blue is an ode to the future.

Very Peri, a periwinkle blue with violet-red undertones, represents the first time the company has created a new hue for its annual colour selection.

Blue has made a comeback as Pantone’s Color of the Year, and this time it’s of the periwinkle variety.