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Strange Journey For Juice Brands: Disease Hurts Supply, But COVID Raises Demand

In the throes of pandemic lockdowns and concern over personal health, juice sales – which had been slumping amid the broad consumer rejection of sugar – saw a significant resurgence as demand for immunity and wellness beverages led a return back towards traditional fridge staples like Orange Juice. Now, a little over two years later, consumers are returning to pre-pandemic routines. Although juice sales may not compare to the 2020 boom, they remain elevated, and health and wellness continue ...
United States Todd Putman Nick Mccoy Matt Mclean Florida Based Uncle Matt Uncle Matt
Source: bevnet.com

Elderberry demand soars as consumers seek an immunity boost

Share it As the coronavirus started to spread across the U.S. last year and consumers grew increasingly concerned about staying healthy, Uncle Matts Organic wanted to develop a new beverage that would support the immune system. CEO Matt McLean said the drink company started to look into ingredients to enhance its popular organic orange juice. After researching, McLean said the team landed on elderberry because of its "powerful bioflavonoids" like quercetin, which some say has potential health...
Lu Ann Williams Kara Nielsen Matt Organicwanted Jamal Soliman Matt Mclean Beverage Inc

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