6 tips to win local with paid search
Recent change in consumer behavior has put local search on the map.
Sponsored Content: Adthena on February 18, 2021 at 7:00 am
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Consumer behavior has fundamentally changed and put local search well and truly on the map. Due to restrictions on movement, more and more consumers realize the ease and opportunity of online search and purchase. Individuals want a tailored search view with results that are relevant to where they are at that very moment.
To win those conversions, your location-specific ads must be at the top of the search engine results page; it’s a competitive imperative.