By John McCarthy-24 February 2021 13:00pm
The Drum explores the relationship between social, PR and OOH. Above: Playstation‘s own OOH effort
Rarely a week goes by without an inspired billboard, bus-shelter poster or bus livery going ‘viral’ on social media. You d almost think the work was made for that purpose. Social media s provided somewhere for
impactful out of home ads to further resonate but is the
congratulatory feedback loop blinding marketers to the true value of the medium – reaching real people?
If you are in the smallish circle of social-media active marketers who gleefully share nice ads with captions like “clever that”, you’ll have noticed last week a clever exploding ‘dynamite’ Marmite ad, complete with a huge scattered lid, and a mocked-up ad for KitKat from One Minute Briefs contestant Sam Hennig, who was absolutely struck by the warm reception for his idea.