Page 3 - Underscore Talent News Today

Hollywood agencies are using TikTok to find new talent and harnessing the skills these content creators possess to bolster the careers of already established...

Hollywood agencies are betting big on TikTok talent as they seek to woo Gen Z audiences : Rashtra News #Hollywood #agencies #betting #big #TikTok #talent #seek #woo #Gen #audiences In this photo illustration a TikTok logo seen displayed on a smartphone with stock market percentages in the background.SOPA Images | LightRocket | Getty ImagesWhen TikTok […]

Nascent digital talent management company Underscore Talent has unveiled a slew of new signings today, including creators that hail from both TikTok and YouTube. The latest additions include TikTok stars CelinaSpookyBoo (18.1 million followers), The Trills (3.3 million), Gunnar Deatherage (2 million) and Lisa Asano (1.2 million followers). On YouTube, Underscore has pacted with The Anasala Family (2.2 million subscribers), The Klem Family (2 million subscribers), El Guzii (5.7 million), and Mon...

TikTok was the genesis for Chow’s particular brand of quick, punchy humor, which often has a fandom spin. He’s made videos about the daily struggles of your average anime fan, about sci-fi fanfiction, and about what it’d really be like to be part of a K-drama’s sprawling, tangled cast of characters.

Veteran YouTuber Roman Atwood has joined nascent talent management firm Underscore Talent, formed in January by a trio of former Studio71 executives: Michael Green, Reza Izad, and Dan Weinstein.  Atwood’s family, with whom he frequently vlogs, will also be repped by the firm, as it looks to expand their reach into new formats. Underscore will also work on strategic partnerships, sponsorships, and IP development.  The signing arrives as Atwood has recently returned to creating content on hi...

Does that sound like your dream job? Apply here.  YouTube star Jimmy Donaldson (MrBeast) launched a pop-up "MrBeast Burger" restaurant in December with the goal of building a permanent brand, not just a one-off viral stunt.  To do so, Donaldson partnered with Virtual Dining Concepts, a company that works with celebrities to launch delivery-only food brands. Dan Whateley spoke with Virtual Dining Concepts CEO to learn more about the business of influencer "ghost kitchens." Heres what he said:...

The startup behind MrBeast Burger explains the business of influencer ghost kitchens aperelli@businessinsider.com (Amanda Perelli) © Provided by Business Insider Jimmy Donaldson (MrBeast). Virtual Dining Concepts. Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this weeks edition: Does that sound like your dream job? Apply here.  Y...

Underscore Talent, which launched in January, was founded by Michael Green, Reza Izad, and Dan Weinstein. The firm primarily works with digital stars across the kids, family, food, and lifestyle verticals. Its clients include YouTube creators and other digital stars like the Royalty family (11 million YouTube subscribers), the LaBrant family (12.9 million YouTube subscribers), Shiloh and Bros (1.6 million YouTube subscribers), and Preppy Kitchen (1.9 million YouTube subscribers). "We dont want ...

Courtesy of Underscore Talent (3) Michael Green, Reza Izad and Dan Weinstein will work with digital-first talent including the LaBrant Family, Alex Wassabi and Jon Cozart. The team that launched The Collective more than 15 years ago is reuniting to start a new digital-first management firm. Michael Green, Reza Izad and Dan Weinstein have formed Underscore Talent, which will work with digital creators with the goal of helping them build long-lasting careers. The trio has recruited UTAs Austin Ma...