Malaysia should promote environmentally-friendly and socially-conscious tourism in its bid to revive the country’s travel industry.
Global communications expert Muddassar Ahmed said travellers will be looking forward to more sustainable holiday options once it’s safe to travel again in a post-pandemic world.
“Many travellers will use the pandemic as a warning in sustainability. They will reconsider their ecological footprint before deciding to travel, ” he said in an interview.
Muddassar, the founder of Britain-based Unitas Communications, has been advising the United Nations World Tourism Organization (UNWTO) on how to revive and restructure tourism.
Having worked with top international NGOs, Muddassar said consumer consciousness around ecological issues and human rights is at an all-time high.