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Greenwashing Risks: Rise in Corporate Misleading Claims and False Sustainability Image

ESG firm RepRisk reveals that a quarter of climate-related risks are linked to greenwashing, with cases on the rise. Find out how this impacts corporations and consumers.

United kingdomPhilipp aebyFaversham house ltdInternational auditingUnited kingdom advertising standards agencyAdvertising standards agencyAssurance standards board

Natural Cycles is coming to Apple Watch So is it safe to use as a contraceptive?

Fertility tracking app Natural Cycles has received clearance from the FDA to be integrated into the Apple Watch.

United kingdomDhammika pereraElina berglundVicky leta mashableAlice peltonShazia malikJen catilderDrug administrationMozilla foundationSwedish medical products agencyUnited kingdom advertising standards agencyNatural cyclesApple watchNatural cycleOura ringAdvertising standards agency

KPMG Survey: More than half of shoppers prepared to boycott greenwashing companies

Discover how consumers define greenwashing, the impact on brands, and the growing distrust in corporate sustainability claims.

United kingdomRichard andrewsUnited kingdom advertising standards agencyAdvertising standards agency

Brand-backed influencer campaigns can be hard to spot

Nearly three-quarters of Generation Z follow at least one influencer on social media & 44% buy things based on influencers’ recommendations.

United kingdomRoman samborskyi shutterstockDebasis pradhanRachel aronsAbhisek kuanrUniversity of essexUnited kingdom advertising standards agencyXavier school of managementChriselle lim

Brand-backed influencer campaigns can be hard to spot—how to tell if a company is behind a social media post

Brand-backed influencer campaigns can be hard to spot—how to tell if a company is behind a social media post
phys.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from phys.org Daily Mail and Mail on Sunday newspapers.

United kingdomRachel aronsUnited kingdom advertising standards agencyChriselle limCreative commons

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