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How Games Workshop grew to become more profitable than Google

How Games Workshop grew to become more profitable than Google
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Chennai-based Zvata Studios shakes things up by designing strategic games that are played on unconventional set-ups

Bored? Bring out the board game It is 2 am on a week night. All is quiet except at the Ramani-Bose household where Vindhyanjana Ramani and Nivas Ranjan Bose are locked in an intriguing game that they have just conceptualised.They are playing it for, perhaps, the third time, and yet find the need to make a few more tweaks. As you can see, conceptualising a board game can have more twists and turns than a game of murder mystery. The Chennai-based couple started their board game company Zvata Studios in 2018 and have so far created six games. The themes vary from space and monsters to wizards and sharks. “We make sure all our games involve strategy. You cannot just roll a dice and depend on luck,” says Vindhyanjana, adding that one of the games have all the players uniting and playing against the game to win. The duration of the games vary from 15-30 minutes, the longest being 45 minutes.

Britain s tabletop games industry has had a booming year

Sales of old-time favourites such as Monopoly and Scrabble have been very high  From 2014 to 2018, the British tabletop games sector s value rose by £100m  FTSE 250 listed Games Workshop continues to be a stock market star  Consumer data firm Statista estimates the worldwide tabletop games sector will be worth $12billion by 2023, up from $7.2billion in 2017

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