As Nonny Patricia Ugboma bows out at the MTN Nigeria Foundation, Raheem Akingbolu takes a look at the brand and how the erstwhile executive secretary strove to sustain the legacy of its founding fathers as well as carving out a special niche for the MTNF brand
With the liberalism of the nation’s corporate environment after Nigeria returned to democracy in 1999, Corporate Social Responsibility (CSR) became a culture among top business concerns. Every company wanted to demonstrate responsibility and prove to their opening communities that they cared.
In practical terms, top corporate bodies began to prove that they were businesses that had interest in wider social issues. Rather than thinking about only those who impact their profit margins, companies began to look at how best to lift the societies.