Page 4 - Universal Analytics News Today

Initially an upset to the world of healthcare digital marketing, 2022’s HIPAA changes are quickly becoming a driver for positive change for both individuals and healthcare providers.

Georgia Beattie, founder of AdBeat Marketing, has been helping onboard SMEs on to next-gen analytics platform GA4. She worries a generation of businesses won’t keep up.

A recent poll has cast a revealing spotlight on the performance of Google Analytics 4 , painting a contrary picture to initial expectations. Surprisingly, a majority of Search Engine...

AMPL earnings call for the period ending June 30, 2023.

UTM parameters are short text codes that you add to URLs (or links) to help you track the performance of webpage or campaign.

Learn how to set up and use Google Analytics 4 within your Google Sites. Optimize site performance, gain insights and track user behavior.

Data-driven insights have become an indispensable business tool in today's digital landscape. Recent statistics from BuiltWith reveal that an estimated 1.6

Explore the new reports and metrics offered by GA4 to gain a comprehensive understanding of their implications for your business.

Google Analytics 4 (GA4) marks a shift toward privacy and protecting personal data online. But what does this mean for your business?

The sheer number of SEO audit tools available can be overwhelming, especially if you're just starting out. Our guide can help you narrow your choices.