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In high school the cool kids smoked. So I started smoking too. And I continued to smoke in university. I just changed brands. Gaulois were too pretentious; I went for British brands like Peter Stuyvesant, with its pure white pack.Then I started to hear murmurings: cigarettes cause lung cancer.It was still just a rumor — at least that’s how the industry spun it. “The link hasn’t been proven,” said Philip Morris. PM had marshaled a team of corporate lawyers and PR flacks — not to mention publicly skeptical doctors on their payroll. The evidence just isn’t there, they said. The average smoker’s chances of getting lung cancer from cigarettes is roughly the chance of being struck by lightning.So I kept puffing.But I tried to quit, again and again. Problem was, I couldn’t edit a film without smoking. You can imagine it: you’re immersed in the flow, the rational part of your brain is in park, the wild reactive part firing on instinct, and your hand instinctively reaches for a dart. For me back then smoking was woven into the ritual of doing creative work on a deadline.The magic of tobacco is that it’s both a stimulant and a relaxant. The smoke cloud itself is hypnotic.One morning, after a lot of boozing and chain-smoking through many nights of editing, I woke up feeling like shit. And I stopped smoking. Again.But this time I stayed clean. One, two, three days. On day four I woke up feeling . . . amazing. Clear skies.Not long after, I ran into one of my mother’s neighbors. He looked awful. I learned he was dying of lung cancer. He had only a few months to live. I looked in his eyes and saw that he had given up. I’d gotten lucky; many hadn’t.It dawned on me that Philip Morris did this. They knew they were killing people and they covered it up. They built their empire on a business plan to sell toxic addictive products to people who didn’t know any better. They were literally getting away with murder and had been for decades.That’s the moment I started to hate corporations.
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