Page 2 - Upfront Week News Today

Last week, the five broadcast networks had Upfront Week stolen right out from under them when HBO Max unveiled the full trailer for “Friends: The Reunion.” And for good reason,

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This week is Upfront Week when the broadcast networks present their fall and midseason schedules to advertisers and the media. At press time, only NBC had announced its full schedule.

What was once the enemy is now being welcomed as the roommate. Over the last year of pandemic-accelerated changes in the industry, there has been an explosion of streaming services, many owned by the same companies that run NBC, ABC, CBS and some of big cable networks that will take the virtual stage this week. Those companies (at least those with prized streaming services) are now the ones pushing the migration of ad dollars toward digital. Also Read: “What we’re trying to do is persuade ...

Streaming Wars Could Shake Up TVs Ad Dollars Brian Steinberg, provided by FacebookTwitterEmail Donna Speciale’s recent return to the business of selling TV advertising might be the most obvious hint that Madison Avenue is eager to get back to normal after a year of coronavirus chaos. Too bad that won’t be possible. Speciale is a veteran ad executive with hard-won experience on both sides of the bargaining table. She spent years as a top media buyer working for ad giants like Procter & Gamb...

Disney Pulls Hulu From NewFronts, Plans Company-Wide Advertiser Showcase Brian Steinberg, provided by FacebookTwitterEmail When Walt Disney Co. talks to Madison Avenue going forward, it will be with one voice. The media giant will in weeks to come hold three different meetings with advertisers to describe new marketing opportunities across its portfolio of assets. As a part of that plan, Disney will no longer hold a separate presentation for its Hulu streaming-video hub, as has been tradition ...