Upscale Segment News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Deutsche Hospitality is restructuring its brand portfolio. In future, the traditional Steigenberger Hotels & Resorts brand and the lifestyle brand Jaz in the City will be combined to form the new Upscale Segment. As a result, it will be possible to exploit joint synergies in different areas, such as HR, IT and Commercial, and thus become even more attractive for partners and guests. As part of this new segment structure, Erwin M. Bruyn was appointed to the newly created position of Country Manager Upscale Brands Netherlands with effect from 1 April 2021. As well as continuing in his role as General Manager of the Steigenberger Airport Hotel Amsterdam, Mr. Bruyn will now take charge of all Upscale hotels in the Netherlands. Erwin M. Bruyn will report to Denis Hüttig, who is heads the Upscale Segment in his capacity as President Steigenberger Business & Resorts, Jaz in the City.

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