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Many consumers make unhealthy choices, but 'uptrend messaging' can help drive healthy behavior | News | Notre Dame News

May 8, 2023

In an effort to help marketers design messages to encourage healthy choices, new research from John Costello&nbsp;and Frank Germann,&nbsp;marketing prof...

United States James Wilkie Aaron Garvey Frank Germann John Costello Notre Dame

Source: nd.edu

Study reveals 'uptrend messaging' can promote healthy behaviour

May 8, 2023

Good nutrition and frequent exercise can help prevent disease, but research reveals that only a small percentage of consumers follow these and other suggested healthy behaviours

United States Notre Dame Aaron Garvey Frank Germann John Costello James Wilkie

Source: webindia123.com

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Many consumers make unhealthy choices, but 'uptrend messaging' can help drive healthy behavior | News | Notre Dame News

Study reveals 'uptrend messaging' can promote healthy behaviour

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