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>> right. go all the way. my issue only, and its so cool, and its another layer of almost exclusivity that clients and customers like, but im all for streamlining. so, this only works on a smartphone, correct? so then youre kind of cutting off a certain segment who doesnt have a smartphone. >> you know what, that is true. because i did not have fun. im kind of old school. >> over 50% of people in the united states have smartphones and thats it. so if they dont have a smartphone, if they dont kno...