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Personalisation was on the lips of all CMOs & Marketing directors at the end of the 2010s, even earning the accolade of 2019’s ‘Marketing word of the year’ by the US Association of National Advertisers.
The opportunity to deliver 1-to-1 personalisation at scale was the promise of marketing clouds and customer engagement platforms alike. GDPR proved to be nothing more than a minor speed bump in the road, and for those with a treasure trove of 1st party data, the time had come to look inwards to see the riches that laid in store from its activation.
Ex-Sky exec Andrew Mortimer launches Aperto Partnership with Scott Moorhead
Mortimer and Moorhead will co-own and run the venture.
by Omar Oakes
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