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Is TikTok the Best Kept Secret for Hospitality and Travel Marketing?

If you think TikTok is a corner of social media reserved solely for digitally-savvy teens with a penchant for dancing or lip-syncing in front of the camera โ€“ think again. While the platform initially made waves due to its virality amongst a younger demographic (hereโ€™s to you, Generation Z), TikTok has since evolved to not only become a worldwide phenomenon spanning across age groups but a critical marketing tool for both B2C and B2B brands.
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