vimarsana.com

Using Consistent News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Managing and Maintaining Your Customer Journey Mapping Program

Now that we’ve laid out the foundational steps for customer journey mapping, it’s time to look into the execution aspect. Steps 4, 5 and 6, if you will. That’s going to take customer journey map maintenance and management, governance for multiple stakeholders, insights into how your maps evolve and the sophistication of your understanding of your customers, according to Noz Urbina of Urbina Consulting. “That s when we re getting really serious,” he said. “It is common for enterprise teams to have implementation challenges around journey mapping because it presents a change to standard operating procedures and a more disciplined approach to content development.”

© 2025 Vimarsana

vimarsana © 2020. All Rights Reserved.