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iTWire - Twilio report reveals customer data platforms are a critical foundation for AI-driven customer insights
GUEST RESEARCH: Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business succes.
Kathryn murphy
Chris hecht
Customer data platform report
Twilio segment
Universal analytics
Facebook pixel
Customer data platform
Using twilio segment
iTWire - Almost all AU companies using AI in marketing, with spending to increase in 2024: Twilio
Chatbots are the most popular AI-powered marketing tool today, but companies recognise the opportunity to do more and are prioritising data quality.
United kingdom
United states
Liz adeniji
Method research
Twilio segment
Customer data platform
Regional vice president
Growth report
Using twilio segment
Ai in marketing
Au companies
Nyse twlo
Business leaders
Local businesses
Vrai investments
Ai automation
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