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Global Mobility-as-a-Service Market Research Report 2021: Open Data Policies, Data Sharing, Public-private Partnerships, and Government Push Vital for Success

/PRNewswire/ -- The "Global Mobility-as-a-Service Growth Opportunities" report has been added to ResearchAndMarkets.coms offering. The report offers insights...
South Africa United Arab Emirates United States New South Wales Laura Wood Sustainable Transport To Drive Maas Solutions

Global Mobility-as-a-Service Market Research Report 2021: Open Data Policies, Data Sharing, Public-private Partnerships, and Government Push Vital for Success

/PRNewswire/ -- The "Global Mobility-as-a-Service Growth Opportunities" report has been added to ResearchAndMarkets.coms offering. The report offers insights...
South Africa United Arab Emirates United States New South Wales Laura Wood Sustainable Transport To Drive Maas Solutions

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"Consumer-dominant social marketing: a definition and explication" by Thomas Boysen Anker, Ross Gordon et al.

Purpose: The emerging consumer-dominant logic of marketing captures consumersโ€™ active and primary role in a range of mainstream marketing processes such as branding, product development and sales. However, consumersโ€™ active role in driving pro-social behaviour change has not yet received close attention. The purpose of this paper is to introduce and explore consumer dominance in social marketing. The authors propose a definition of consumer-dominant social marketing (CDSM) and explicate five...
Onsumer Dominance Consumer Empowerment Ro Social Behaviour Change Esource Mobilisation And Utilisation Social Marketing Value Creation
Source: uow.edu.au

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