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Melorra said that the funds will be utilised for technology upgrade, ramping up brand marketing, and expansion of Melorra’s experience centres pan-India. 

Jewellery start-up Melorra on Wednesday announced it has raised $24 million (around Rs 180.5 crore) to enhance technology capabilities, ramp up brand marketing and expand its experience centre footprints across the country.         The fund was raised in a round led by 9Unicorns, Symphony International Holdings Ltd, Value Quest, Venture Catalysts, Param Capital and family