Qentelli
ON INNOVATION: “Innovation has two forms disruptive and continuous. Disruptive innovation reshapes industries and transforms long-established and traditional business models or those unshaken for years. As a
result [of disruptive innovation], these business models face steep penalties ranging from losses in market share, to ceasing operations or filing bankruptcy. Disruptive innovation originates from minimal resources but shakes up entire industries that is why it is disruptive.
Continuous innovation is making sustainable and impactful improvements in existing products, services, and processes. It gives short-term, competitive, and first-mover advantage over other players. In any organization, culture plays an important role in continuous innovation. A good example is Spotify, which beats competitors in speed, performance, and user experience. Continuous innovation can have profound downstream effects in cost-savings, operational gains, customer experience, and pr