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Shopee sale sees 13-times increase in items sold in opening hours

Shopee sale sees 13-times increase in items sold in opening hours
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A year into the pandemic, small businesses are still solidifying digital marketing efforts

BusinessWorld May 20, 2021 | 5:03 pm Patricia B. Mirasol Wanderskye, a travel and everyday essentials brand, beefed up its digital presence to keep afloat during the pandemic. “Social media has been our ally …,” said Wanderskye Chief Executive Officer Bianca S. Larrañaga. “When the pandemic hit, we didn’t stop our social media efforts and made sure we kept our presence felt despite what’s happening in the world.” Digital sales through the brand’s website and shopping platforms like Shopee now make up 40% of Wanderskye’s total monthly sales. Prior to the pandemic, that figure was 5%, as most sales were made through mall terminals alongside retail shops such as The Travel Club.

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