19th May 2021
KP Snacks has expanded its ‘better for you’ Popchips brand with the addition of the ‘Veg Vibes’ range.
The new snack is made of chickpea, rice, and sweet potato, and is launching in two flavours – Sriracha and Sea Salt & Balsamic Vinegar. They will be available in 85g sharing and 23g singles formats.
Amid growing interest in plant-based diets, the company stated that Popchips Veg Vibes had been created to drive greater penetration of the brand and appeal to younger and more health-conscious shoppers.
Zoe Cashin-Howe, Marketing Controller at KP Snacks, said: “This is our second biggest initiative of 2021 for Popchips following our new TV campaign and we are excited to be bringing this unique product to market as we think consumers are really going to love it.