With sustainability in mind, Califia Farms is pushing ahead of dairy with its nutritious “Complete” vegan milk and a shift to bottles made from recycled plastic.
As consumers look to slash sugar intake, key players are reinvigorating the unsweetened vegan milk category slated to hold 74 percent market share in the North American plant-based milk market.
The FDA recognizes consumer usage of “milk” to describe vegan milks. However, its draft labeling guidance which posits dairy milk as a nutritional standard sparks opposition.