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An unrelenting focus on customers over the past year has gained SiteMinder, the global hotel industry s leading guest acquisition platform, the endorsement of hoteliers at the 2021 HotelTechAwards. The company climbed from third to second place in the Hoteliers Choice Awards, which recognize the most customer-centric global companies, having secured more votes than in any other year, across multiple categories that attest to the breadth of SiteMinder s platform.