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Indian passenger vehicle industry engages numerous social media influencers to accelerate sales

The Indian passenger vehicle industry has employed social media influencers, such as Maruti Suzuki, to boost sales. Influencer collaborations have had a tangible impact on sales, with a shift towards digital content during Covid. Authenticity and personalized approaches make influencer marketing effective. Industry sources say there has been a 10X increase in budgets for digital content – Insta reels/YouTube – post Covid. At the same time, the number of influencers has also increased...
Ashish Gupta Shashank Srivastava Avik Chattopadhyay Gaurav Gupta Faisal Khan Maruti Suzuki

ETAuto Connected Vehicle Summit '24: Integration of technology builds connected vehicle ecosystem for performance, safety, ET Auto

Connected Vehicle Ecosystem: There has been not only a quantum jump in sales but a paradigm shift in the intrinsic nature of vehicles by integrating with and leveraging the disruptive technologies. This transformation has created a web and connected both the OEMs and consumers building an ecosystem of connected vehicles.
New Delhi Jacob Peter Pratik Gupta Brijesh Gubbi Raghavendra Kulkarni Satish Sundaresan

ISB Executive Education Chief Digital Officer Programme: Steer the Company's Digital Transformation as a CDO | Education News

Every business today is adopting and implementing various digital technologies to drive significant change in operations and customer communication. As this change impacts the economy and society in a vast manner, businesses today recognise and consider the role of a Chief Digital Officer of utmost importance. 
Association To Advance Collegiate Schools Of Business Alumni Network Key Industries Indian School Of Business Education Network Group On Linkedin Digital Strategy Product It Technology

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Hyundai India unveils outdoor Lego Bricks installation for Hyundai Exter at Gurugram, ET Auto

It is a month-long display to showcase Hyundai Exter in a fascinating and engaging way and it provides a distinctive positioning to the brands "Think outdoor. Think Exter communication. The display is available from August 19 to September 17, 2023 at Cyberhub, Gurugram, the company said.
Hyundai Motor India Ltd Hyundai Exter Launch Campaign Hyundai Exter Lego Bricks Outdoor Installation Asia Book India Book Largest Hoarding

Business News | Impact 2023: 3 Years of AegisCovenant, a Milestone in Inclusive Leadership in the Insurance Sector

Get latest articles and stories on Business at LatestLY. Gurgaon (Haryana) [India], July 28: Impact 2023, the celebration of AegisCovenant’s third anniversary reflects the company's commitment to collaborative and inclusive leadership. The team's efforts have played a crucial role in the company's phenomenal journey that has ultimately led to them acquiring over one million customers. Business News | Impact 2023: 3 Years of AegisCovenant, a Milestone in Inclusiv...
Uttar Pradesh Akanksha Rathee Gaurav Arora Aditya Sharma Jitendra Hodawadaker Kaushal Verma

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