Victor Yocco reviews the components of the Transactional Model of communication, explaining how we might apply this framework to preparing, conducting, and analysing our UX research. You will understand how many UX research best practices align with the model and get an example of a tool for tracking alignment.
Product teams benefit from knowing their users’ needs and how they respond to product updates as they build out the roadmap of a product. This article covers Voice of Customer programs and is aimed at those who work on a product team as well as executives who are looking for how to better inform your products using insight from users.
Accelerate your organization’s growth and innovation with the power of Rapid Research. From inception to implementation, here is the step-by-step roadmap on how to build the program from scratch and uncover the untapped ROI opportunities waiting to propel your initiatives to new heights.
We all benefit when we work to increase the overall UX maturity of our organizations. This article explores the concept of UX maturity, and focuses on finding and utilizing UX champions, and demonstrating the return on investment or value of UX.
UX maturity is the presence and level of sophistication of UX in an organization. Organizational maturity goes beyond the skills of the individuals composing the UX roles on various teams, to the UX processes, philosophies, and tools underpinning the organization’s product development and business practices. As Chapman and Plewes (2014) state,
“Achieving great UX design is not just a function or talent of
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Drew McLellan: She’s a software engineer, instructor, author, and co-founder of training and curriculum development company, Moon Highway. Her career started writing technical specifications and creating UX designs for web projects. Since starting Moon Highway in 2012, she’s created video content for egghead.io and LinkedIn Learning, and has co-authored the books Learning React and Learning GraphQL for O’Reilly’s Media.
Drew: She’s also a frequent conference speaker, and has presented at conferences including React Rally, GraphQL Summit, and OSCON. So we know she’s an expert in GraphQL, but did you know she once taught a polar bear to play chess? My smashing friends, please welcome Eve Porcello.