It s more difficult than ever to know whether a designer bag is real or fake, and many times authenticators can incorrectly identify an item if they aren t true experts on the brand.
Gen Z Doesn t Care If Their Luxury Merch Is Counterfeit adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.
AI powered authenticator Entrupy has partnered with TikTok for the resale of luxury bags while LVMH s Aura Consortium is working to secure goods at source via blockchain.