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Multi-screen viewing is on the rise and content creators must deal with it.
18 Dec, 2020 - 09:09 AM IST | By indiantelevision.com Team
MUMBAI: For decades, television has been the platform that’s commanded the attention of the maximum number of people in India. However, thanks to cheap mobile data costs and smartphones, there has been a surge in digital video consumption, and audiences are fast changing the way they view content.
With viewers starting to divide their content consumption across TV and digital, it now makes sense for broadcasters to also spread their budgets across both mediums to reach more audiences.