In little over a decade, several brands from India have made their way onto the shelves of liquor stores all over the world, sharing counter space with whiskies of long renown that, only half a generation ago, were beyond the reach of most Indians
Since the early 1990s, when the restrictions were gradually lifted, Indians have taken enthusiastically to the real thing — whats more, growing affluence and exposure to high quality whisky have encouraged many to explore more and more expensive brands.
Single Malt: Since the early 1990s, when the restrictions were gradually lifted, Indians have taken enthusiastically to the real thing — what’s more, growing affluence and exposure to high quality whisky have encouraged many to explore more and more expensive brands.
Indian-distilled single malt whiskey is giving tough competition to popular Scottish brands in India s whiskey market. Indian single malt brands have seen significant growth, with sales increasing by 2.4% in 2022. The climate in India allows whiskey to mature faster, but international standards require a three-year maturity period. Indian makers argue that they would lose more than one-third of the whiskey due to evaporation and heat. Indian brands face hurdles related to manufacturing capacity, distribution, and advertising restrictions.
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