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Alan Moss is spearheading Amazon s push to steal ad dollars from Facebook and Google.
The Amazon VP of worldwide ad sales is a former Google exec who helped grow the search giant s ad business.
Moss is tasked with selling to non-endemic marketers, but convincing them to spend on Amazon is a challenge.
Shortly after starting last year as one of Amazon s top advertising executives, Alan Moss set up meetings with chief marketing officers of big brands like automakers that don t sell their products on Amazon.
These meetings are crucial to Amazon and signaled an evolution in its messaging. Amazon Advertising has been an easy sell to the performance marketers who typically used its platform to drive sales, but convincing non-endemic marketers has been a new challenge.
If viewers leave TV behind over the summer, how will advertisers and planners adapt?
With vaccination drives making progress in the US and UK, and summer weather offering consumers distractions away from their living rooms, the high viewing figures we’ve seen for TV – both streaming and linear – are likely to dip.
This moment will provide an opportunity to find out whether more telly-watching has become a permanent habit or not for viewers, but it also poses a question to advertisers and brands using TV to reach the public: how do media equations change when consumers have somewhere else to go?