Chief Executive Magazine's CEO Readers List Their 10 Favorite Business Books Of All Time
Looking for a good read or a great present this holiday season? Your peers have some suggestions.
Source: chiefexecutive.net
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Al Ries, Adman Who Sought a Portal Into Consumers' Brains, Dies at 95
Using the concept of “positioning,” he guided companies to market their products by creating hard-to-forget messages.
Source: nytimes.com