For Kindle Vella, Amazon’s reading app for serial fiction, Gen Z readers, who are consuming webtoons and web novels in large numbers, could hold the key to success.
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Amazon Launches Kindle Vella, Serialized Stories in a Mobile-First, Interactive Reading Experience
July 14, 2021 GMT
SEATTLE (BUSINESS WIRE) Jul 13, 2021
Amazon.com (NASDAQ: AMZN) Today, Amazon announced the launch of Kindle Vella, a new mobile-first, interactive reading experience for serialized stories. Available in the U.S. via the Kindle iOS app and on Amazon.com, Kindle Vella stories are published one short episode at a time, each ranging from 600 to 5,000 words and the first three episodes of every story are free. Subsequent episodes can be unlocked using Tokens, which are available for purchase in bundles in the Kindle iOS app or on Amazon.com. Thousands of stories containing tens of thousands of episodes are available today, with new episodes being published regularly.