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Humanizing Brands in the Digital Age: An Interview with Branding Expert Andy Stalman - International Trademark Association

Andy Stalman is considered one of the world’s leading branding experts. He will deliver the Keynote at the Opening Ceremonies of the 2022 Annual Meeting Live+. In an interview with the INTA Bulletin, he sheds light on what “brand” means today, how brands can engage consumers in the 21st century, and how brand professionals can play a more central role in the life of a brand.
United States Andy Stalman Digital Age Advisory Director Opening Ceremonies Virtual Only
Source: inta.org

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Professional Development Track: Turning Us into IP All-Stars - International Trademark Association

2022 Annual Meeting Professional Development Track Leader Anna Mae Koo (Vivien Chan & Co., Beijing, China) discusses why developing your dynamic skills is more critical than ever—and how the presentations at the upcoming Meeting will help practitioners become all-stars.
Anna Mae Koo Committee Term Development Committee Vivien Chan Co Presidential Task Vivien Chan
Source: inta.org

Latin Americans Seek 'Reconnecting' Like Old Times at the Annual Meeting - International Trademark Association

Traveling to Washington, D.C., from Latin America and the Caribbean, 2022 Annual Meeting Live+ registrants are primarily coming for the same reason: to see their friends and colleagues. The region has the third highest number of registrants, compared with other regions worldwide.
Rio De Janeiro Estado Do Rio United States Costa Rica Mexico City Distrito Federal
Source: inta.org

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