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If you’re part of a tech-savvy company launching a consumer-oriented product or service, one unconventional, yet increasingly popular, marketing strategy might have crossed your desk in the last several years: working with influencers to promote or review your brand on social media.
The term’s definition is fairly obvious – an influencer being one with the power to influence – but the industry, which largely operates by way of blogs, Instagram, TikTok and other social media accounts, is a wide umbrella encompassing individuals working in fashion, beauty, fitness, politics, publishing and health, among other fields.
The practice is increasingly taking hold in Central Mass., as both influencers and firms who use them grow.
By Julia Becker Collins
When hearing the term “small business,” you probably envision a decades-old hardware store or that North End restaurant you order takeout from once a week. However, other small business owners and I are finding out the hard way there is an exploitive gulf between ours and the government’s definitions being used to protect and save them.
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Julia Becker Collins is the COO of Vision Advertising in Westborough.
As I write this, I’m feeling the same frustration as I work nonstop to guide my company through another set of small business relief funding, which defines small businesses as any company making less than $100 million annually. It reminds me of the ridiculous lengths I had to take during the last round of the Payroll Protection Program to secure funding for my 10-employee business.
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In his role, Brian oversees the performance of all hourly employees, and also ensures the company operations prioritize safety, customer service, and growth. And because of how the business and industry operates, Brian also installs, project manages, quotes, designs and sells products.
But that’s far from all he does.
“Brian is always the guy where, no matter who you are, six degrees of separation, if you re a friend of a friend of a friend if there s something he can do in your time of need, he is going to do so right now,” his brother and co-worker Tim Glispin said.
THOMAS BELTON to senior vice president of information technology,
JEANIE CONNOLLY to senior vice president of commercial lending, and LUCAS MILLER to senior vice president of compliance and general counsel. Belton, of Spencer, joined Bay State Savings Bank in 2001 and has more than 20 years of experience in banking. Connolly, of Princeton, joined the bank in 2017 from Clinton Savings Bank, where she was a commercial relationship manager. Miller, of Leicester, joined the bank in 2013. He studied chemistry at Worcester State University before earning a law degree from Suffolk University.
Lamoureaux Pagano Associates Architects, a Worcester architectural firm, has added three new employees: N