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Vancouver Introduces Pilot Program For Pedestrian Safety: Bricks™

April Fools' foam-brick campaign by a safety non-profit aims to draw attention to pedestrian safety in a busy area.

Why did the Vancouverite carry a brick to cross the road? Safety campaign is no joke - BC

A tongue-in-cheek campaign in Vancouver is urging pedestrians to carry a realistic brick while using the crosswalk. Why advocates say the road safety initiative is no joke.

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