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The 404-room resort in Toronto implemented Salesforce Sales and Marketing Cloud for rich guest profiles and personalized guest journeys, but needed Hapi’s experienced hospitality team to access the necessary data.

Boston-based Sonesta International Hotels was founded nearly 100 years ago, but it was just over the past few years that Sonesta kickstarted its growth trajectory to becoming a global hotel powerhouse. Even before the acquisition of Red Lion Hotels in 2021, which added more than 1,000 franchised and managed properties and pushed Sonesta over the 1,200 properties mark, Sonesta had standout hotels in Los Angeles, Chicago and New Orleans, and in countries like Peru, Chile, Colombia and Egypt.

MIAMI and GLENDALE, Ariz., August 31, 2023 – VAI Resort, a $1 billion, 60-acre oasis featuring a 1,100-room luxury hotel scheduled to open in 2024 in Glendale, Arizona, has partnered with Hapi and Salesforce to personalize and differentiate guest service across the entire resort.

Hapi, the hospitality industry’s leading platform for fast and cost-effective connectivity between technology systems, is excited to announce new infrastructure in partnership with AWS that is providing hotel companies access to critical guest and transactional data in revolutionary ways.

The hospitality industry has long been seen as a laggard in adopting modern technology. Whether right or wrong, this perception is widespread and may be poised to grow as we see incredible innovation happening in other verticals, especially with the most recent excitement in the field of Artificial Intelligence.

Hotel marketers looking to implement the holy grail, a 360-degree personalized marketing strategy tailored to each guest, are faced with a substantial set of challenges. At a hotel attached to an indoor water park – with restaurants, arcades and outlets to boot – the number of potential roadblocks increases exponentially.