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/PRNewswire/ -- As social media attention grows, 70% of small businesses focus and invest in social media advertising this 2022, according to new survey...

41% of Social Media Users Have No Interest in What Brands Post, Revealing Need for Brand Authenticity U.S. consumers are unimpressed with branded social media content. Companies need to stay attuned to audience preferences for informative content and honesty to secure audience engagement and trust. News provided by Share this article Share this article WASHINGTON, May 13, 2021 /PRNewswire/ -- Forty-one percent (41%) of social media users in the U.S. arent at all interested in branded social me...

76% of Consumers Look at Online Presence Before Physically Visiting a Business Dependency on smart devices is rising, increasing the need for small businesses to optimize their online presence with local SEO strategies to drive business to their locations. News provided by Share this article Share this article WASHINGTON, April 20, 2021 /PRNewswire/ -- Most people keep their smartphones on them for immediate access to information. In fact, 76% of consumers look for a companys online presence b...

57% of consumers follow between 1-5 marco-influencers, according to new Visual Objects data. The most popular types of influencers are subject matter experts (34%), business leaders (29%), and wellness experts (28%). Influencers with subject matter expertise are best able to engage their followers and cultivate communities based on shared interests. Influencers with these engaged, niche followings are ideal candidates for business partnerships. However, companies must team up with influencers ...

93% of Small Businesses Struggle With Common Social Media Challenges An effective social media strategy requires measured cross-channel execution. With limited resources, nearly all small businesses struggle with at least one prevalent social media challenge. News provided by Share this article Share this article WASHINGTON, March 2, 2021 /PRNewswire/ -- Almost all small businesses (93%) in the U.S. face at least one widespread social media challenge, according to a Visual Objects surveyed 500...

Most Small Businesses That Actively Use Social Media Project Revenue Growth in 2021 Social media enables small businesses to stay connected with customers remotely during COVID-19. Companies that keep an active social presence are better equipped to financially rebound from the pandemic. News provided by Share this article Share this article WASHINGTON, Feb. 18, 2021 /PRNewswire/ -- More than half (56%) of small businesses in the U.S. engage on social media at least weekly and project revenue ...

73% of small businesses consider social media to be their most successful marketing channel. Digital marketing experts like Tina Fleming, brand strategist at digital marketing agency Designzillas, believes a CRM is an essential part of any businesss marketing strategy. "Conducting email marketing without a CRM is a mistake, plain and simple. You are leaving money on the table if youre not using a real CRM," Fleming said. SEO And Video Marketing Budgets Will Be Cut In 2021 Some small businesse...

34% of Consumers Were Immediately Drawn to the Shortened Dunkin Name, New Data on Rebranding Finds A rebrand is only as successful as its effect on consumers. After multinational coffee company Dunkin, previously called Dunkin Donuts, underwent a rebrand, most people noticed the name change straight away compared to other brand elements. News provided by Share this article Share this article WASHINGTON, Dec. 10, 2020 /PRNewswire/ -- A new survey report by Visual Objects, a visual guide to find...