Vitus Bikes News Today

Chain Reaction Cycles and Wiggle are back open for business this morning, now a cog in Mike Ashley's retail empire

Frasers Group plc has announced the relaunch of Wiggle and Chain Reaction’s e-commerce sites, marking a significant step following the acquisition of the - BikeBiz Frasers Group announce the relaunch of Wiggle and Chain Reaction’s e-commerce sites, following the acquisition

Fronted by Kyle Strait, the new Vitus Bikes team of Real Riders is ready to ride anywhere, anytime, with anyone.

The storied French builder lands in the U.S. with a plethora of bikes across discplines. Operations and distribution will headquarter in Salt Lake City.

The nearly century old brand heads to America with road, gravel, and mtb models.