Dabur combines Ayurveda with no burn promise to take on Moov, Volini with pain relief spray Rheumatil
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We spoke to Durga Prasad, marketing head - Ethicals, Dabur India, about the brand extension and plans on rivaling existing players.
Dabur India recently entered the âpain relief sprayâ market with the launch of the spray format of its pain solution brand âRheumatilâ.
Rheumatilâs new extension joins brands like Moov (Reckitt), Volini (Sun Pharma), Fast Relief (Emami), Dr Ortho, Omnigel (Cipla), among others.
Till now, the brand has been available in tablet, gel and oil formats. The brand caters to ailments like arthritis, fibrositis, stiff neck, frozen shoulders, backaches, muscular sprains, etc.