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Is the move to paper packaging sustainable for beverage bottles? Major brand owners like Absolut, Diageo, Carlsberg, and PepsiCo are developing paper bottles, but what does a market analyst say about this paper chase? Until the last couple years the concept of a paper bottle would seem at best an oxymoron, but innovations continue to break barriers in the pursuit of packaging that offers sustainability benefits, ideally aligned with recycling. Thus, there’s renewed interest by major brands in paper bottles, which though not new, are experiencing increased activity, undoubtedly sparked by the anti-plastic sentiment sweeping the globe. A historical sampling of

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