By the early 1990s, malting barley had become a key element of the business. In June 1992, it exported a then record shipment of 3,500 tonnes of Alexis spring barley to drought-stricken Denmark from Yarmouth’s East Quay.
Having sold the Wroxham offices, Adams & Howling moved to Little Plumstead, converting a former stables and granary at Manor Farm. In the firm’s silver jubilee year, the then Mid-Norfolk MP Keith Simpson officially opened the £300,000 investment in offices and laboratory in January 1998.
The business expanded – by providing a first-class service to farmers and by developing long-standing partnerships with maltsters F&G Smith (Crisp Malting Group), fertiliser suppliers like ICI and J & H Bunn, of Great Yarmouth, and Parkers Seeds, of Bramerton. In May 2004, the seed specialist joined Adams & Howling.