Best Pinot Noir 2022: Make the most of this light and bright red wine
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Can a wine ever be called clean ?
Credit: Haarala Hamilton
A bottle of wine that’s better for your health, your hangover and the planet. It may sound too good to be true – but that’s exactly what a new crop of “clean” wine brands in the US is promising. Offered up as a healthier, purer alternative to traditional winemaking, clean wine is usually vegan, made from organic grapes and free from pesticides, preservatives, colours, added sulphites and sugars – or, as clean wine brand Scout & Cellar likes to put it, “yucky stuff”.
Cameron Diaz and fashion entrepreneur Katherine Power, who launched their clean wine brand Avaline in 2020, said they felt “real anger” at the lack of transparency in the traditional winemaking process. “All these additives… we had no idea,” they said. Other such brands include Good Clean Wine, which offers “wine that pairs with a healthy lifestyle,” and the Wonderful Wine Company, which claims to make “clean wine for better
“A new generation in Tokaj, Eger and lesser known regions like Somlo and Badascony are transforming dry Furmint into one of the most exciting varieties in Europe today,” argues Keay.
When Wines of Hungary UK launched Furmint February in 2019, the versatile but under-appreciated Hungarian variety was put under the spotlight, with the UK trade discovering its appeal through a series of highly successful tastings and other on-trade initiatives. For me the tasting held at 67 Pall Mall was one of that year’s wine highlights.
Justin Keay (r) at Furmint February tasting, 67 Pall Mall, February 2019
One year on, WOH repeated the formula but Covid-19 was casting its grim shadow and winemakers and importers consequently failed to make the progress they’d hoped for in further boosting awareness. So how do you do Furmint February 2021 in the strange and unsettling new world that we find ourselves in – with physical tastings a no-no, restaurants closed until May and Brexit casting i