© Nestore
Taking the commitment to sustainability further, the pop-up store was also designed to be nomadic rather than a wasteful, one-off exercise. The sturdy elements that make up the store were designed to be flat-packed, allowing them to be dismantled and reassembled with ease in other locations.
Even the boxes in which everything is transported were created with this idea of nomadic retail in mind. We Are Knitters first pop-up was in Paris, but there are plans to set up shop for a few months at a time in New York, London, Berlin, and Madrid.
Cortesía de Mazumdar Bravo
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