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  How is Warner Chappell working its festive catalogue and securing syncs? “We’re actually finding that, more and more, Christmas campaigns don’t always rely on traditional festive songs. The tracks that end up being used can come from anywhere, depending on the genre and style that a brand is looking for and the message it wants to get across. Examples this year include Hal David and Burt Bacharach’s What The World Needs Now Is Love for Boots, and Dua Lipa, Clarence Coffee Jr, Sarah Hudson and Stephen Kozmeniuk’s Levitating for Morrison’s. “Our sync team starts talking with brands as early as June to see what their plans are, so we can partner with them to find the best songs for their campaigns. Of course, the pandemic has had a huge impact this year, with shoots being cancelled and creative ideas being swapped, so we’ve had to move more quickly than ever to help make the process as painless as possible.”  

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