After a two-year courtship, and rising above offers from multiple competing labels, Warner Latina and Warner Records have jointly signed an exclusive global distribution deal with Puerto Rican rising star Myke Towers and his independent label, Whiteworld Music.
The deal was spearheaded by Warner Music Latina president Iñigo Zabala, who brought Towers to the attention of Warner Records global heads at a time when music in Spanish is a global force, a fact highlighted by Towers’ remarkable success as an independent artist.
In the past 12 months alone, the 27-year-old has placed seven songs on the top 10 of Billboard’s Hot Latin Songs chart, two songs on Billboard’s Global Ex U.S. chart, six songs on the Spotify 200 chart (more than any other Latin act) and is currently No. 8 on YouTube’s Global artist chart while his video of “Bandido” with Juhn is No. 2 on the service’s Global chart this week.
Warner Records Strikes Partnership With Gee Roberson and Jean Nelson s BPG Music
Variety Staff, provided by
FacebookTwitterEmail
Warner Records has announced the launch of a strategic partnership with BPG Music, founded by veteran execs Gee Roberson and longtime business partner Jean Nelson. According to the announcement, BPG Music/Warner Records’ approach focuses on providing a gateway for young black artists and entrepreneurs who are looking for the global reach of a major label while retaining their creative autonomy. Alongside their roles as CEOs of BPG Music, Roberson and Nelson also serve as advisors to Warner Records.
The first artists under the deal are rappers Erica Banks and David Sabastian.