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Can WCCO Make It in its Second Century? Approaching its centennial, WCCO Radio remains the storied icon of Twin Cities broadcasting. But does the Good Neighbor have the stamina to make it in its next century?
Editor’s Note: Since this article went to press on March 29, there have been several developments:
• WCCO Radio parent Entercom Communications announced a corporate rebranding as Audacy Inc. Audacy.com also replaces radio.com as its streaming brand.
• The station hired Brad Lane as market manager for WCCO from WTMJ in Milwaukee. Lane spent the bulk of his radio career at KSTP/Hubbard Broadcasting in a variety of on- and off-air roles.
Can WCCO Make It in Another Century? | Twin Cities Business tcbmag.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tcbmag.com Daily Mail and Mail on Sunday newspapers.
On March 31, 1921, the Dayton, Ohio-based cracker company Green & Green introduced the world to its new treat: a 1-by-1-inch cheese-based cracker.
The company was bought in 1932 by the Loose-Wiles Biscuit Co. (which turned into Sunshine Foods). Sunshine was bought by Keebler in 1996. Then, in 2001, Kellogg became the latest (and current) company to own the snack cracker.
A century later, there are more than 30 styles of Cheez-It.
Oh, by the way, it’s
not Cheez-Its there’s no “s” on the end. Please respect!
Wise Potato Chips
Wise Foods Inc.
Wise Potato Chips have been around for a century, created in 1921 by grocer Earl Wise Sr.