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and other research have told us this, that there s a huge appetite within the british public, and i think probably internationally as well, that they want to make environmentally friendly and sustainable choices in the purchases they make. but there s another crisis i think we need to talk about alongside the plastic crisis, and that s the cost of living crisis in the uk. for many people, they feel they re being priced out of eco choices. this is where we say government and business need to step in and play their part as well. that s an important note to make. do you feel that the focus should also be more on potentially introducing reuse schemes? absolutely. so i think one of the pitfalls here is the idea that we can just replace single use plastics with other single use items. i think that s folly. what s really important is that we keep in mind the waste hierarchy. we look to reduce our packaging as much as possible. so in that example where someone goes to take have a takeawa

United statesEco choicesReuse schemesWaste hierarchy