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AS PART of the Watch Us Move campaign, adidas Originals recently released its R.Y.V. Collection.
R.Y.V., which translates to “Raise Your Voice,” is a collection that was specially designed to encourage movement of all kinds. It is in line with the bigger Watch Us Move campaign, which is a long-term, brand-wide campaign created to better support all women by championing freedom of expression. Adidas said the campaign was inspired by the multiplicity of perspectives and a result of an extensive listening and research process with the end view of uniting women.
The R.Y.V. collection features tracksuits, tank tops, gym bags, and swimsuits, as well as carefully crafted updates to iconic adidas silhouettes: the Forum FSH W, Forum Plus W, Ozweego W, Choigo W, and Superstar W.
In the run-up to International Women’s Day, global sportswear giant Adidas has launched Watch Us Move – a campaign to celebrate womanhood and their freedom of movement.
adidas provides 100% support through its Formotion collection for all women making moves
By IANS |
Published on
Sat, Mar 6 2021 14:57 IST |
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ADIDAS CELEBRATES VARIOUS FORMS OF MOVEMENT TO RALLY WOMEN AS DRIVERS OF CHANGE FOR ONE ANOTHER WITH THE LAUNCH OF WATCH US MOVE CAMPAIGN. Image Source: IANS News
New Delhi, March 6 : In its commitment to creating an inclusive space in society for women, global sportswear giant adidas, has launched Watch Us Move a campaign to celebrate womanhood and their freedom of movement.
Through this campaign, adidas reaffirms its belief that just like in sport where body types don t matter, our society is rising above caring for beauty standards.